3 Marketing Essentials for Home Service Businesses and Independent Contractors
For home services professionals, competition can be stiff. There are a lot of providers out there, and it can be hard to figure out the best way to stand out against the crowd. The way homeowners shop about and search for home repair and home remodeling solutions has changed over the last decade so it’s important that home services companies, like plumbers, roofers, general contractors, home cleaners, and more learn how to capture the attention of today’s modern consumers.
That means that in order to market your home services business effectively, there are many different factors (and marketing channels!) to consider.
At Yummy Marketing we like to keep it simple and to the point.
Below find your top 3 marketing priorities to expedite your online presence in less than 30 days.
1. A Killer Local Reputation
Home service is a highly personal service. You invite these people into your home. Things like theft and messes left after a job is done can cause major frustrations for home service customers. Hence, reviews and reputation is probably the #1 factor in the home service marketing world. Any plumber in your town can probably fix your sink, but you’re going to want the most respectful and accommodating man on the job. Places like Google Businesses Profile, Yelp, Angie’s List, and Bing are the places people typically shop around for these services so ensure your accounts are set up, optimized and robust with reviews.
Need some assistance? Speak with a local SEO expert.
2. Helpful Video Content
This solution is less obvious than most. Many home service companies do not take the time to make helpful video content for their customers. This instills trust, shows credibility, and shows your brand’s nature of helpfulness. 62% of businesses are more likely to buy from a company that provides helpful videos. Next time you’re on a job, bring a tripod or an extra team member to create a simple explainer video. Then post it across all digital channels.
We understand video can be full time job. We’re here to help. Set up a content strategy session here.
3. Seasonally Conscious Advertising
Because many home service issues can be linked to seasonal issues, like hail, hurricanes, or flooding, there are certain months of the year you are pinching pennies. It’s the name of the game. Hiring a digital marketing ad agency that adjusts your ad budgets in low seasons and protects your ad spend is the best way to ensure your ad spend is never going down the drain. Without knowledge and insight on customer behaviors, patterns, and other factors like weather or holidays, an unmonitored ad budgeting system goes nowhere.
Protecting your budget is our priority. Speak to a PPC Advertising specialist.
Home Service Marketing Trends 2022
Google Search Case Study for Home Services
Home Service Marketing Made Easy
With the right marketing team in place, your home services marketing can be a breeze. Focus on building an online presence and delivering an amazing customer experience to get new business for your home services company.
Google ads is our expertise but when it comes to advertising and marketing in the home services industry, we know our stuff. Looking for a home service marketing expert to transform your ROI this year? Yummy Marketing has your covered. Book a home service marketing consultation now.
Contracting Services that Benefit From Google Advertising
- Additions and remodel
- Bathroom remodeling
- Carpet cleaning
- Decks and porches
- Electrical and computers
- Garage, doors, and openers,
- Kitchen remodeling
- Painting and staining
- Roofing and Gutters
- Roof repair
- Roof construction
- Tile and Stone
- Appliance repair
- Cabinet and Countertop Installation
- Walls and Ceilings
- Concrete, Brick, and Stone Installation
- Drywall and Insulation
- Flooring and Hardwood
- Heating and Cooling (HVAC)
- Home Remodeling
- Swimming Pool and Spa Maintenance
- Window and Door Installation