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The Diamond Family

The Diamond Family is an Accredited Master IJO Jeweler! They are hand selected by other current Master Jewelers and the Independent Jewelers Organization selection board. To date there are approximately only 800 Master IJO Jewelers in the world, The Diamond Family was awarded the top growing jeweler by IJO in 2015 and was awarded the #5 spot in the world by IJO.



  • Dedicated Inventory Cloud
  • Design and Development
  • Photo and Video
  • Conversion tracking
  • Search Engine Optimization


Home of "Pray For Rain"

Guys!!! When you buy your Engagement Ring from The Diamond Family and get down on one knee to propose, you had better stay down a little longer and "Pray for Rain".  If it rains 1 inch or more on your wedding day, The Diamond Family will refund the cost of your bridal purchase up to $5,000.

Explore unique features of The Diamond Fam

Dedicated inventory Cloud

The Diamond Fam boasts 1000's of in store pieces as well as a vast network of Designer and Broker inventory that required a custom E-commerce solution.  Yummy created a dedicated cloud via Amazon AWS with an automation script to upload inventory.

Search Engine Optimization

Yummy is responsible for over 50 first page rankings for www.thediamondfam.com.  Yummy has attained first page place rankings over national corps such as Jared's, Shane Co, and Zales for The Diamond Family.

Conversion Tracking

Creating the foundation to track one's investment is the first step in optimizing your marketing dollars.  Yummy implements analytics, call recording, live chat, click to call, cursor tracking, click tracking, and much more to insure every cent can be spoken for and tracked for performance.