Unlike other plastic or wooden tees, FlightPath golf tees are made out of high-performance polycarbonate and are designed to last. Yummy implemented an e-commerce marketing mix meticulously designed to reach FP’s ideal customer on 3 powerful selling platforms: Google search, Google Shopping, and Facebook. Yummy’s data team leveraged proprietary software and artificial intelligence to improve campaign keywords and learn customer behaviors. In 3 short months, FP’s 6.3 x Return on Ad spend (ROAS).