Branding Project Form Do you have a company name? If so, what is it? This is a sentence or two that explains your company's goals. It should also weave in some information about what your organization is and why it exists. Company Mission Statement: This is like your company mission statement, only more specific to your offerings. Here’s Volvo’s for an example“For upscale American families, Volvo is the family automobile that offers maximum safety. Benefit of your product/service: Does it save your customers money? Does it help them increase ROI? Think about how exactly you’re helping your target audience. Five words that represent your brand: Think about your brand’s personality. How would you describe it? Value proposition: How do you solve your customers’ problems? This should summarize why someone should buy your product or invest in your services. How does your brand’s image fall between these opposing characteristics? MasculineFeminineSimpleIntricateGreyColorfulConservativeExtravegantSportyElegantFunSeriousCasualProfessional What colors represent your brand? What colors do you dislike? What emotions do you want your brand to represent? What type of font and typography would you like to see? Fun and PlayfulProfessionalBig and BoldVintage Upload your brand inspiration.